The multi-billion dollar beauty industry is booming, offering lucrative opportunities for enthusiasts. And affiliate marketing is one of the most effective ways to make money from this passion. Beauty affiliate programs allow you to earn commissions by promoting products from many reputable brands. In today’s article, Healthglowy will share the top 15 beauty affiliate programs for 2024, along with criteria to help you choose the right program to maximize the potential of this field.
Contents
The potential of beauty affiliate programs
The beauty industry is booming with an expected value of up to 758.4 billion USD by 2025 (according to Statista). Beauty affiliate programs play a key role in this growth, benefiting both brands and content creators:
- Benefits for brands: Reach new customers through the influence of content creators.
- Benefits for content creators (affiliates): Earn commissions from promoting your favorite products.
Trends driving the beauty affiliate program boom:
- The power of social media: Platforms like Instagram and TikTok help influencers influence consumer purchasing decisions.
- The rise of e-commerce: Online shopping is convenient and diverse, helping branches easily increase traffic for brands.
So you can see that with the powerful combination of social networks and e-commerce, the beauty sector offers huge profit opportunities in the coming years. Next, let’s explore the 15 most valuable beauty affiliate programs of 2024 that you cannot miss.
Top 15 Beauty Affiliate Programs to try in 2024
1. Sephora
Sephora’s health and beauty affiliate programs have over 13,000 beauty, health, and skincare items from over 200 of the world’s most recognizable brands. Luxury brand names, niche cosmetic goods, and Sephora’s in-house collections may all be found on the website. Sephora also provides free delivery for orders of $50 or more, as well as complimentary samples with all purchases, which can assist in increasing conversions.
Details about the program:
- Program name: Sephora affiliate program
- Commission: 5-10%
- Cookie Duration: 24 hours
- Payment methods: Direct deposit or check
- Markets: BR (Rakuten), KR (Rakuten), HK, AS, PH, TH, ID (Impact), SG, MY (Impact), NZ (Sovrn), Global (Sovrn),

2. MAC Cosmetics
MAC Cosmetics is a world-renowned professional cosmetics business known for its artistry, innovation, and cutting-edge products. MAC is famous for its rich pigments and wide color spectrum and offers a wide selection of cosmetics and skin care products to suit all skin tones and types, making it a go-to for makeup artists. points as well as beauty enthusiasts’ favorites.
Highest paying beauty affiliate programs MAC’s commission can be up to 10%. But its cookie duration is quite low, only lasting 7 days. Additionally, ads for this cosmetics brand work well on beauty blogs, Instagram, or Pinterest campaigns, which you should take advantage of to build more effective marketing strategies.
Details about the program:
- Program name: MAC Cosmetics Affiliate Program
- Commission: 4% (Rakuten), 6% (Rakuten), 5.41% (Sovrn), 10% (Skimlinks), 8% online sale (Skimlinks)
- Cookie Duration: 7 days (Rakuten)
- Payment methods: N/A
- Markets: US (Rakuten), CA (Rakuten), Global (Sovrn), Global (Skimlinks), AU (Skimlinks)

3. Nordstrom
Nordstrom is a department store chain in the United States that sells a wide variety of beauty items such as cosmetics, skincare, perfumes, haircare, and accessories. It carries well-known brands such as Bobbi Brown, Dior, and Jo Malone London. The firm began in 1901 as a shoe shop in Seattle before growing into a significant retail enterprise serving clients online and at 350+ Nordstrom locations.
Become a luxury beauty curator with Nordstrom’s diverse range of high-end brands, from Tom Ford’s opulent fragrances to La Mer’s indulgent skincare. Commission rates vary from 2% to 11% depending on the category, tempting your audience with a slice of Nordstrom’s exquisite world.
Details about the program:
- Program name: Nordstrom affiliate program
- Commission: 2% – 11% per sale
- Cookie Duration: 0.5 – 14 days
- Payment methods: Check, direct deposit, PayPal
- Markets: Global

4. Glossier
Glossier is a digitally native cosmetics business started in 2014 by Emily Weiss, who began with just four items – a face mist and a moisturizer, a skin tint, and a lip balm. The Glossier beauty affiliate programs for beginners because they provide roughly 80 goods in the categories of skincare, beauty, body, balms, gift packs, and clothing. Despite this, it produces yearly revenues of more than $100 million and is valued at $1.8 billion. Orders of $40 or more qualify for free delivery. Glossier provides affiliate marketers with a variety of benefits, including product launch early peeks and special event invites.
Details about the program:
- Program name: Glossier Affiliate Program
- Commission: 14.99%, $0.20 (Sovrn), 7-20% online sale commission (Skimlinks)
- Cookie Duration: Not listed
- Payment methods: N/A
- Markets: Global

5. Paula’s Choice
Paula’s Choice products are guaranteed to be safe, effective and cruelty-free as a science-based company that promotes informed skin care choices. Their program offers a respectable compensation rate of 7% with no minimum and the cookie expiry date is quite generous at 30 days, so it is one of the few Best beauty affiliate programs for beginners. You also get access to secret specials, new product releases, and unique newsletters. If you are already a beauty content producer or influencer, this program offers tremendous product seeding prospects.
Details about the program:
- Program name: Paula’s Choice affiliate program
- Commission: 7%
- Cookie Duration: 30 days
- Payment methods: PayPal and others

6. Kiehl’s
L’Oréal owns the luxury cosmetics brand Kiehl’s. Founded in 1851 as a single pharmacy, it currently provides a large range of Paraben-free skincare, haircare, and body care goods. Best-selling Midnight Recovery Concentrate, Ultra Facial Cream, and Men’s Facial Fuel Moisturizer are all Kiehl’s products. All orders are sent for free to customers. Affiliates can make use of various marketing tools and resources provided by the company, such as regularly updated product feeds, banners, and images as well as the ability to promote promotions.
Details about the program:
- Program name: Kiehl’s affiliate program
- Commission: 8%
- Cookie Duration: 30 days
- Payment methods: N/A

7. Cult Beauty
Cult Beauty is an online business run by a group of beauty enthusiasts who are committed to identifying and selling cult beauty goods ranging from 100-year-old cures to cutting-edge scientific breakthroughs. The shop is committed to openness, posting every review it receives and revealing the entire ingredients for every product it sells.
They offer competitive commission rates of up to 15%. To help affiliates and advertisers they recommend using the artistic and creative “banner art” they provide on your blog site. As long as you have a user-friendly website, reputable and highly aesthetic to users, you will be accepted into their beauty affiliate program.
Details about the program:
- Program name: Cult Beauty Affiliate Program
- Commission: 12% base commission
- Cookie Duration: 30 days (Rakuten), Not listed (Skimlinks, Sovrn)
- Payment methods: N/A
- Markets: Global

8. L’Occitane
The L’Occitane affiliate network offers a wide range of organic hair care products that comply with the concepts of cell therapy and aromatherapy. From deep conditioning to vegan hair care, these quality products can meet the needs of a wide range of target groups.
The firm offers a 6% commission rate, along with a 30-day cookie period and additional features like real-time tracking, and promotions. Additionally, you will be assigned a special affiliate manager who will support you immediately throughout the beauty affiliate programs.
Details about the program:
- Program name: L’Occitane Affiliate Program
- Commission: 6%
- Cookie Duration: 30 days
- Payment methods: N/A

9. Dermstore
Dermstore was created in 1999 by a dermatologist who sought to provide patients with professional-strength skincare products, many of which were produced from all-natural components. Today, the firm carries recipes from well-known brands as well as specialist brands and lesser-known spa goods. All orders of $50 or more qualify for free standard delivery.
Commissions range from 2% to 15% on purchases of at least $5 per item through their Skimlinks network. You can leverage your affiliate links with “shop now, pay later” options, they also offer coupon codes for new customers and a cash back program for customers if the product faulty.
Details about the program:
- Program name: Dermstore Affiliate Program
- Commission: 2% on return customer sales, 5% on new customer purchases (CJ Affiliate), 12% on base commissions, 15% on new customer purchases, $5.00 on select transactions (Skimlinks), and 5.05% (Sovrn).
- Cookie Duration: 30 days (CJ Affiliate), Not listed (Skimlinks, Sovrn)
- Payment methods: N/A
- Markets: Global

10. Love Scent
While many people are marketing regular scents and perfumes in the market (offline), mentioning Love Scent on your blog or website can make them stand out. Since their goods are pheromone-based, this can be a defining feature of your niche, attracting consumers with specific needs. The 1-month cookie lifespan and a mind-blowing commission rate of up to 30% are the program’s highlights. It’s difficult to find any affiliate program that offers as much as Love Scent’s unique access, reports, and assistance.
Details about the program:
- Program name: Love Scent affiliate program
- Commission: 20-30%
- Cookie Duration: 60 days
- Payment methods: PayPal and check

11. NARS Cosmetics
NARS Cosmetics is a skincare and cosmetics business launched in 1994 by François Nars, a French celebrity makeup artist and photographer, with an initial range of 12 lipsticks. Since then, the company’s product line has grown dramatically, and it now contains everything from primers and eyeshadows to lip glosses and bronzers. Its Radiant Creamy Concealer is the most popular in the United States.
If rich colors and sleek designs aren’t enough for you, NARS has plenty of exclusive deals for you to try.
- Orders over $35 qualify for free shipping.
- 20% off referrals, 15% off your first purchase, and 30% off your last purchase
- Buy now and pay later
- Free samples
- …and more!
The cookie duration for NARS purchases is only 7 days, the same as with MAC, but instead, the Commission rate can reach up to 14% (Skimlinks), which is considered quite important in affiliate programs that do Pretty.
Details about the program:
- Program name: NARS Cosmetics affiliate program
- Commission: 5-14%
- Cookie Duration: 7 days
- Payment methods: N/A
- Markets: US, MX, TW, KR (Skimlinks), BR (Skimlinks), Global (Sovrn), BR (Rakuten), FR (Rakuten), UK (Rakuten), CA, US (Pepperjam)

12. Ulta Beauty
Ulta Beauty provides beauty, haircare, nail care, and skin care products from 500+ well-known and niche brands, including Benefit Cosmetics, Pattern, and Too Faced. It is the largest beauty shop in the United States, with over 1,200 outlets in all 50 states, giving it excellent brand awareness.
Their affiliate program is attractive just because of their commissions, which can be up to 10% per sale. They collaborate with many networks. One downside is that their cookie length is not clearly stated. Diverse product and brand policies facilitate easy advertising. They offer 2-hour in-store pickup, free shipping, deals, gifts, coupons, affiliate promotions, and more. This is a great program to join as it offers high earning potential while helping the company through supply chain transparency, non-toxic items, and attractive discounts.
Details about the program:
- Program name: Ulta Beauty affiliate program
- Commission: 2-10%
- Cookie Duration: Not listed
- Payment methods: N/A
- Markets: Global

13. Foreo
Foreo is one of the most dependable producers of beauty equipment and gadgets on the market. Aside from its well-known face-cleansing machine lines, the company also provides quality and innovative facial and dental care equipment for both men and women. It is worth noting that their affiliate program offers a cookie length of 60 days, which might enhance your earning potential. You will also receive exclusive deals to share with your audiences, as well as complete assistance from an affiliate manager for the best promotion techniques.
Details about the program:
- Program name: Foreo affiliate program
- Commission: 2-15%
- Cookie Duration: 60 days
- Payment methods: N/A

14. Escentual
Escentual.com is a family-owned company situated in Wales, UK, that sells 6,500 goods in a variety of categories such as hair care, skincare, and perfumes. Since its inception two decades ago, the company has earned a reputation for being one of the first to sell new cosmetic items. The firm provides gift wrapping and free UK postage on all orders over £30. Their commission rate is Up to 8% on all sales. Highlights of the program include a focus on luxury and niche fragrances, educational content for affiliates, exclusive promotions, and early access to newly launched products.
Details about the program:
- Program name: Escentual affiliate program
- Commission: Up to 7.5% (Awin), 2.5%-7.5% (Sorvn)
- Cookie Duration: 30 days
- Payment methods: N/A

15. Fenty Beauty
Fenty Beauty is a cosmetics company founded and owned by pop artist Rihanna, who has given it global prominence and appeal. The brand has been linked with encouraging inclusion in the beauty business, with a diverse selection of foundations that initially featured 40 distinct hues (and has subsequently increased). It also has concealer in 50 different hues.
If your passion lies in celebrating all skin tones and promoting empowering beauty choices, then Fenty Beauty is perfect. Makeup enthusiasts, Rihanna fans, and individuals looking for unique and bold products make up their ideal affiliate audience. Although the base commission rate is 5% on all sales, there is still higher earning potential through their offers and promotions. So your dedication to Fenty’s comprehensiveness and diverse color range may be well rewarded.
Details about the program:
- Program name: Fenty Beauty affiliate program
- Commission: 10% per sale
- Cookie Duration: 7 days
- Payment methods: PayPal, Bank transfer, wire transfer, check
- Markets: Global

Criteria for Selecting best affiliate programs in beauty niche
1. Brand Reputation
First and foremost, decide if you will collaborate with well-known global businesses, burgeoning indie names, or both. Regardless of the brand’s prominence, you must deal with dependable brands that provide high-quality items. If you’re unclear about how a specific beauty company and its goods would appeal to clients, undertake an internet search on Google, their official website, social media profiles, and related forums. You can trust a company if it is active on social media, has a rise in active users, great reviews, and a low return rate.
2. Choose products you know how to use
This holds true for affiliate marketing in general. If you have used the product or service you are advertising at least once, your honest review will garner greater audience trust than the brand’s automated promotional material.
Most people can tell whether your affiliate material is based on personal experiences, therefore familiarity with your promoted goods is essential for effective audience engagement. Furthermore, having solid product knowledge allows you to communicate more effectively about it, such as answering inquiries or discussing its benefits and drawbacks.
3. Promote affiliate program beauty products in Your Niche
Consider which category you want to market: beauty products affiliate programs in cosmetics, skincare, organic things, and so on. To achieve synchronization throughout your material, only use beauty companies that meet your target market. Avoid marketing too many product categories at once, which makes it difficult for your audience to remember and identify. For example, if they are looking for recommendations on high-end perfumes, they will immediately think of your profile.

4. Research Commission Rates
The commission fee is the foundation of every affiliate beauty program since it provides a strong incentive to attract affiliates. Most programs compensate their partners through percentage commissions or the pay-per-sale model. The brand will pay you a share of the profit from each sale you generate under this arrangement. The compensation percentage varies according to the beauty product, however, the typical affiliate payment from such schemes is between 5 and 30%.
5. Understand the terms and conditions
You should carefully read the terms and conditions of an affiliate program before signing up. Simple criteria will keep you and the firm on the same page. Why? You may have issues with a specific condition in some circumstances, which might be a deal breaker. Some shows, for example, prohibit their affiliates from advertising on specific channels. Others may state that you will not be compensated if the transaction is canceled or unfinished, the goods are returned, and so on.
Finally, the beauty sector has a plethora of affiliate networks that may help you convert your passion for beauty into a successful business. Joining the finest beauty affiliate programs gives you access to a plethora of high-quality beauty product affiliate programs, special discounts, and appealing commissions.
>>> Refer to other attractive affiliate programs:
- Top 12+ Best Health and Wellness Affiliate Programs in 2024
- Top 15+ Best Skincare Affiliate Programs To Maximize Income 2024

